Colgate Palmolive moves mobile to the center of marketing

This event report describes how Colgate-Palmolive, the personal care company, is making mobile central to its marketing strategy.

Colgate Palmolive moves mobile to the center of marketing

Geoffrey PrecourtWarc

Jack Haber, Colgate-Palmolive Co.'s vp/global advertising & digital, revealed a very real problem facing global marketers when he addressed an audience at the 2014 Interactive Advertising Bureau's Leadership Conference in Palm Springs, California.

In a "Mobile Marketing Challenge" presentation, Haber allowed, "I really think that there is a big gap in the world of marketing and that's what we're going to talk about today…. There's a gap in money and there's a gap in what marketers need in global marketing."

"The population of the world is seven billion...

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