Colgate Palmolive moves mobile to the center of marketing
Geoffrey PrecourtWarc
Jack Haber, Colgate-Palmolive Co.'s vp/global advertising & digital, revealed a very real problem facing global marketers when he addressed an audience at the 2014 Interactive Advertising Bureau's Leadership Conference in Palm Springs, California.
In a "Mobile Marketing Challenge" presentation, Haber allowed, "I really think that there is a big gap in the world of marketing and that's what we're going to talk about today…. There's a gap in money and there's a gap in what marketers need in global marketing."
"The population of the world is seven billion...