Women's Aid: The power of starting in a different place

This case study explains how Women's Aid, the charity that works to help women affected by domestic abuse, used 3D technology to create a cinema ad experience where two different films were played depending on which eye was used.

Women's Aid: The power of starting in a different place

Matt Willifer and Emma HurstWCRS London

Summary – starting in a different place

This story involves back-to-front thinking.

It is a truism that if you start in a different place, you end up in a different place; and that different places are a good thing for a creative agency.

In this case, the different end place was a hugely innovative, unexpected and emotionally powerful piece of cinema advertising, which was made and aired for virtually nothing, which garnered masses of free PR, and which won Gold at Creative Circle....

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