Royal Borough of Greenwich: The power of small

This case study explains how London's Royal Borough of Greenwich painted shop security shutter with the faces of children in order to decrease anti-social behaviour and crime.

Royal Borough of Greenwich: The power of small

Tara AustinOgilvy & Mather London

Summary

There is a scourge on our society; made worse because the harm it causes is so pernicious, so silent, that we all accept it without ever really being conscious it is happening.

I am talking, of course, about shop security shutters: the boringly ubiquitous steel devices that line the UK's streets.

This paper describes how we realised shutters were subconsciously damaging our sense of togetherness and social cohesion; and what, in our small way, we tried to do to about it. For we saw that...

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