EXIT Deutschland: The Trojan t-shirt

This case study describes how EXIT-Deutschland, an organisation which helps German neo-Nazis leave Nazi movements, used t-shirts to communicate its message.

EXIT Deutschland: The Trojan t-shirt

Niklas WeckerGrabarz & Partner Germany

Summary

EXIT-Deutschland is a small initiative that helps right-wingers who want to drop out of "the scene" by giving them new opportunities for an after-life. The initiative relies on private donations and has to prove its relevance regularly.

The challenge was to find new occasions to spread the EXIT name and get in discourse with the neo-Nazis and the public.

To get the EXIT message across we developed 250 T-shirts bearing the rightist slogan "Hardcore rebels. National and free". We used an assumed identity to supply the shirts to...

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