BBC Natural History: Applying planning to programming

Alice Fraser

This case study describes how the BBC, the British broadcaster, developed and promoted a flagship nature program in the UK.

BBC Natural History: Applying planning to programming

Alice FraserBBC Audience Planning

Summary

Africa, BBC1's Natural History landmark, exploring the wild four corners of the continent, faced a double-headed challenge. With a world-class reputation for natural history behind it, viewer expectations of the series were high. However, when it came to the continent's wildlife, viewers felt like they'd seen it all before. It was well-trodden territory for wildlife film-making. Africawas in danger of looking old fashioned, especially with younger viewers. Yet without a wide audience, Natural History landmarks on BBC1 might not be able to justify its...

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