Depaul UK: Don't raise money, make money

This case study describes how Depaul UK, a homelessness charity which focusses on young people, took a new approach to fundraising by selling branded cardboard boxes.

Depaul UK: Don't raise money, make money

Benjamin Worden and Ant HarrisPublicis London

Summary

The traditional charity marketing model relies on getting people to care enough about your cause to want to donate. In recessionary times, advertising has to work even harder to convince cash-strapped people to donate. With more charities fighting for a shrinking pool of disposable income, the traditional advertising model becomes less and less sustainable.

For Depaul UK, a small youth homelessness charity, budget constraints make it very hard to compete in this context.

So in 2012 we set out to find a new model.

By...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands