Polident: How the Silver Generation got their songs back
Charu Aggarwal Harish and Alix ToothmanGrey Asia Pacific and Grey London
Summary
Polident is an adhesive paste that fixes your denture in place in your mouth. It is used to provide strong all-day hold, and it also helps to seal out food particles.
This is a story about Polident, and the power of the unconscious.
Polident's launch model was not having the desired impact in Malaysia. We had launched on the platform of excellent product performance, but the target simply didn't see the need for a fixative of any sort,...