The challenge for Wells Fargo: Stay ahead of consumers
Geoffrey PrecourtWarc
In a digital age when no one has the time to look back, one of the world's most trusted brands grounds its imagery in an 160-year-old stagecoach – a vehicle that went out of service just 10 years after it inexorably became tied to the enterprise.
Wells Fargo & Co., the San Francisco-based multinational banking and financial-services holding company, is the fourth-largest bank in the U.S. and the country's largest bank by market capitalization. And it's known to its customers and investors by its logo – an...