Google Voice Search: Agile strategy in practice

This case study describes how ideas were developed to launch Google's search mobile app in the UK, in an agile, time-pressured way.

Google Voice Search: Agile strategy in practice

Nick Fell, Shadi-Sade Sarreshtehdarzadeh and Jason GonsalvesBBH

Summary

At the start of 2011, 40% of people had smartphones and mobile searches were on the up. In response, Google created a search experience designed with mobile in mind. The Voice Search app allowed you to speak into your phone to search for stuff. Google asked us to pitch ideas that would increase awareness and trial of the new app.

Google works at the pace of the web and asked us to respond not in two weeks, but two days. To win the pitch...

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