Dove Hair: Colour you can feel
Kate SmitherOgilvy & Mather
Summary:
When you are planning within an existing and well loved strategy the challenges for any planner are very different to starting from a blank page. When working on Dove the challenge is to ensure that everything stays true to the much adored conviction of always presenting real beauty by real women. For a planner, the opportunities of Dove are endless but sometimes a project comes along that is a particularly difficult to resolve. In this case the project was the relaunch of a product for coloured hair. What...