E.ON: Sweden's largest energy saving experiment

Tobias Nordstrom

This case study describes how E.ON, the energy company, changed the energy consumption views and levels of Swedish households.

E.ON: Sweden's largest energy saving experiment

Tobias NordstromForsmann and Bodenfors Sweden

Synopsis:

Sweden's largest energy saving experiment have changed swedish households view on energy consumption. The 10.000 participants within the experiment have changed there view radically. And after one year the planner finally has his answer to the creative team that once asked - how much energy can an average household save?

I have the answer, but it comes with a disclaimer. You need to get households consumption visible, you need to make the whole family interested, you have to inspire them, make them emotionally attached to a display...

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