Mobile marketing in India: Findings from the IAMAI Mobile Marketing Summit 2013
Preeti Chaturvedi
Few marketers would disagree that mobile is an increasingly vital channel in India – but the rapid evolution of the country's telecoms sector means getting to grips with this medium can be especially daunting for brands.
However, several speakers at the Mobile Marketing Summit – an event organized by the Internet & Mobile Association of India (IAMAI) and held in Mumbai in late 2013 – helped add some clarity by discussing the ways in which this format is developing, and possible techniques to tap into these...