Traffic fraud cripples digital: Insights from the IAB Annual Leadership Meeting 2014
Geoffrey PrecourtWarc
Vivek Shah, the in-coming chair of the Interactive Advertising Bureau, opened the industry body's eighth Annual Leadership Meeting with a startling confession: "We have taken a perfect product and by our own actions have made it imperfect."
In addressing a Palm Springs, California, audience of more than 1,000 registrants - four times the size of the initial gathering in 2007 - Shah, who is ceo of digital media company Ziff Davis, Inc., insisted that "traffic fraud has reached crisis proportions. According to comScore, 36% of traffic...