Preston City Council: It's (on in) Preston
Agency: VividClient: Preston City CouncilBrand: It's (on in) PrestonCategory: Events and Visitor Attractions
Executive summary
Preston Guild is a historic celebration dating back to 1179. The Guild is the only one of its kind and happens every 20 years. Changing times mean that each Guild has its own identity but shares a heritage of over 800 years, which provided many challenges as well as opportunities.
There is clear evidence throughout this entry that the key point to success was the way the 'It's (on in) Preston'...