Posh Birds speciality eggs
Agency: SpringettsClient: Noble FoodsBrand: Posh BirdsCategory: Packaging: Branded food
Executive summary
Springetts Brand Design Consultants helped Noble Foods to completely re-present their speciality eggs offer in new brand, Posh Birds, and to re-define the category.
Springetts was approached by Noble Foods, who wanted to revamp and reposition their speciality and rare breed egg brand 'Church & Manor', which was in deep decline. During the creative development process Springetts developed the 'Posh Birds' brand with the aim of making this niche product category more accessible to the mainstream shopper. The...