Posh Birds speciality eggs

This case study describes a rebranding of a product owned by Noble Foods, the UK based food company, in order to reposition the product and reverse decline.

Posh Birds speciality eggs

Agency: SpringettsClient: Noble FoodsBrand: Posh BirdsCategory: Packaging: Branded food

Executive summary

Springetts Brand Design Consultants helped Noble Foods to completely re-present their speciality eggs offer in new brand, Posh Birds, and to re-define the category.

Springetts was approached by Noble Foods, who wanted to revamp and reposition their speciality and rare breed egg brand 'Church & Manor', which was in deep decline. During the creative development process Springetts developed the 'Posh Birds' brand with the aim of making this niche product category more accessible to the mainstream shopper. The...

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