Look Mum No Hands! cafe branding
Agency: OPXClient: H2C EnterprisesBrand: Look Mum No Hands!Category: Brand Identity - under £100,000
Executive summary
20% of customers are not cyclists
What measures prove the identity's success?
Profitable
Turnover and profit exceeded expectations within the first three months. Profit has increased by 148% since launch. Per outlet turnover is ahead of Starbucks, Costa and Caffé Nero.
Memorable
Almost 1:5 people in the local vicinity recognise the identity with no mention of the name.
Appealing
40%of customers we surveyed had visited LMNH! after passing by,...