Ann Summers: Rampant Rabbit
Agency: ElmwoodClient: Ann SummersBrand: Rampant RabbitCategory: Packaging: Branded - other
Executive summary
Packaging to stimulate sales
Rampant Rabbit. There's an iconic sex toy if ever we saw one. The fist vibrator to offer simultaneous clitoral and vaginal stimulation, it even scored a mention in Sex and the City. What no one realised, though, was that Ann Summers invented it. With a proliferation of poor imitations on the market, it was time to show the world where the good vibrations started.
In 2011, we were tasked with redesigning and relaunching...