Aware: Life Skills

This case study describes a campaign by Aware, a mental health charity based in Ireland, to promote its 'Life Skills' educational programme, especially to men.

Aware: Life Skills

Agency: ClickworksClient: AwareBrand: Aware Life SkillsCategory: Design for Society

Executive summary

Aware are a charity that provides information and support to those who experience depression and related mood disorders.

Aware commissioned Clickworks to design a new visual identity and campaign for their 'Life Skills' programme to be rolled out in April 2013.

This educational programme had been in operation since May 2012. Any design elements used previously to promote this programme had been either ad-hoc or promoted directly under Aware's own branding look and feel.

Aware's aim for their 'Life...

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