Twinings Infusions: Helping Twinings infuse the category with a sensational new taste

This case study describes a product range relaunch by Twinings, the tea company, which increased sales by creating a more streamlined range with simpler visual segmentation of products.

Twinings Infusions: Helping Twinings infuse the category with a sensational new taste

Agency: BrandOpusClient: TwiningsBrand: Twinings InfusionsCategory: Packaging: Branded drink

"The striking designs created by BrandOpus have alloiued us to re-ignite the tea Infusions category at a time uuhen health is very much on the consumer's agenda. We have a range of great tasting products that have Luellbeing at their heart, our challenge for the relaunch iuas to communicate these benefits to the consumer through impactful simplified design, and on-trend innovation. All the sales results and feedback we have received indicates that we...

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