National Trust Great British Walks: Getting Britain walking

This case study demonstrates how the National Trust, the UK conservation organisation, created a distinct identity for its annual walking festival, the 'Great British Walk'.

National Trust Great British Walks: Getting Britain walking

Agency: 999 DesignClient: National TrustBrand: National Trust Great British WalksCategory: External Communication Design

"THE GREAT BRITISH WALK IS A CORNERSTONE OF OUR EFFORTS TO ESTABLISH THE TRUST AS AN OUTDOORS ORGANISATION IN THE MINDS OF OUR TARGET AUDIENCES. THIS IS IMPORTANT BECAUSE WE WANT PEOPLE TO UNDERSTAND THE BREADTH OF WHAT WE DO IN THE OUTDOORS AS PART OF OUR STRATEGIC DEVELOPMENT AS A BRAND.

THE CAMPAIGN HAS REALLY HELPED US TO DO THIS, OUR TARGET FOR THE BRAND AWARENESS WAS EXCEEDED BY 200% AT...

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