Diageo: Redesign of the Diageo Brand Store at 7HQ London

This case study describes how Diageo, the alcoholic drinks company, redesigned its brand store in its London headquarters to grow sales and improve employee perceptions.

Diageo: Redesign of the Diageo Brand Store at 7HQ London

Agency: Sedley PlaceClient: DiageoBrand: The Diageo Brand Store at 7HQ LondonCategory: Interiors - Retail

Executive summary

Sedley Place's redesign of Diageo's Brand Store has been well received and has won plaudits at its launch from amongst others Andy Fennell, then Diageo's Chief Marketing Officer:

"How our brands show up in store is critical to our brand's growth and success. Our new brand store at 7HQ is a great example of this - we now have a showcase of our brands and a multi-experiential...

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