Spitfire: Glorious 2012
Agency: JDOClient: Shepherd NeameBrand: Glorious 2012Category: Packaging: Branded drink
Outline of project brief
- To create an event focused design which would be appropriate for a broad range of opportunities for the trade
- To create packaging that would have major impact on shelf
- To create a pack that would encourage gifting and collectibility
- To head off the competition but also remain true to the spirit of the Spitfire brand
- To recruit younger drinkers in their twenties, thirties and forties
- To increase market share by at least 0.5%
- To increase volume growth...