Chatham Island Food Co: Not just any fish in the sea

This case study describes how a brand was created for the Chatham Island Food Co, a small fish export company in New Zealand, to grow awareness and sales.

Chatham Island Food Co: Not just any fish in the sea

Agency: ElmwoodClient: Chatham Island Food Co.Brand: Chatham Island Food Co.Category: Brand Identity - under £100,000

Executive summary

A seventh generation Chatham Islander and founder of the Chatham Island Food Co, Delwyn Tuanui was born with fishing in his blood. Located 800km off the coast of New Zealand in the middle of nowhere, the Chatham Islands is a tiny archipelago where 'living on the edge'is part of daily life. There are no parking fines, no mobile phones and no worries: life is shaped...

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