Bio Green: One giant leap for Edna

This case study describes how Bio Green, a yoghurt-based products company, redesigned and relaunched its product range.

Bio Green: One giant leap for Edna

Agency: Carter Wong DesignClient: Bio Green DairyBrand: Bio GreenCategory: Brand Identity - under £100,000

Executive summary

All over this green and pleasant land you will find small, unsung companies making excellent, high-quality products. For many of these passionate manufacturers, each with a unique character and personality, commercial success is an elusive goal simply for the want of effective brand expression.

Bio Green was such a brand.

This quirky producer of yogurt based products was languishing in corner shops, struggling for shelf space. Yet within 6...

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