Twinings Whole Leaf Silky Pyramids

This case study demonstrates how Twinings, the British tea brand, held onto its market leader position in the loose-leaf tea market by replacing the struggling 'Tea Deli' range with 'Whole Leaf Silky Pyramids'.

Twinings Whole Leaf Silky Pyramids

Agency:BrandOpus Client:Twinings Brand:Twinings Whole Leaf Silky Pyramids Category:Packaging: Branded drink

"The design and concept behind Whole Leaf Silky Pyramids have allowed Twinings to command the market place, and grow entire category growth. Sales increase has been phenomenal, and the highly successful move into the Out of Home category has ensured that Twinings dominates the Whole Leaf tea category, be it in the supermarket, home, café or conference centre."

Katherine Jeffery, Brand Manager, Twinings

Executive summary

This range, the pinnacle of the Twinings portfolio, helps consumers delve into...

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