Twinings Whole Leaf Silky Pyramids
Agency:BrandOpus Client:Twinings Brand:Twinings Whole Leaf Silky Pyramids Category:Packaging: Branded drink
"The design and concept behind Whole Leaf Silky Pyramids have allowed Twinings to command the market place, and grow entire category growth. Sales increase has been phenomenal, and the highly successful move into the Out of Home category has ensured that Twinings dominates the Whole Leaf tea category, be it in the supermarket, home, café or conference centre."
Katherine Jeffery, Brand Manager, Twinings
Executive summary
This range, the pinnacle of the Twinings portfolio, helps consumers delve into...