Willie's Cacao: Melt into a world of adventure

This case study describes how Willie's Cacao, a premium chocolate brand in the UK, used a redesign to attract a wider target consumer profile.

Willie's Cacao: Melt into a world of adventure

Agency: BrandOpus Client: Willie's Cacao Brand: Willie's Cacao Category: Brand Identity - under £100,000

Executive summary

Willie Harcourt-Cooze is the UK's only bean to bar premium chocolate maker, and a man with a clear mission to introduce everyone to the delights of real chocolate at affordable prices. The brand was struggling to achieve its ambition to grow by attracting a wider target consumer profile. With a product of unparalleled quality at an unprecedentedly low price point it wasn't immediately clear what the barrier to company growth was.

BrandOpus identified...

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