IOR Group rebrand: From imagination to creation

This case study looks at how IOR, a corporate interiors and furniture supply company in the UK, created a new brand that would allow them to address new high net worth clients, both nationally and globally.

IOR Group rebrand: From imagination to creation

Agency: 999 Design GroupClient: IOR GroupBrand: IOR RebrandCategory: Brand Identity - under £100,000

Executive summary

Changing perceptions

Met with increased competition for smaller, mid-sized fit out projects, a volatile post-recession market and a desire to obtain leads more in line with ambitious group sales targets, IOR had to challenge the perceptions of their offer and take the bold step to create a new and compelling brand.

This new brand would reposition them in the UK marketplace and in the minds of their existing clients but crucially...

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