IOR Group rebrand: From imagination to creation
Agency: 999 Design GroupClient: IOR GroupBrand: IOR RebrandCategory: Brand Identity - under £100,000
Executive summary
Changing perceptions
Met with increased competition for smaller, mid-sized fit out projects, a volatile post-recession market and a desire to obtain leads more in line with ambitious group sales targets, IOR had to challenge the perceptions of their offer and take the bold step to create a new and compelling brand.
This new brand would reposition them in the UK marketplace and in the minds of their existing clients but crucially...