Eat 17 Bacon Jam

This case study describes how Eat 17, a UK bistro, used a new package design to expand distribution for its preserved burger topping, Eat 17 Bacon Jam, previously only sold to its restaurant customers.

Eat 17 Bacon Jam

Agency: Together DesignClient: Eat 17Brand: Eat 17 Bacon JamCategory: Packaging: Branded food

Executive summary

In September 2012, bistro Eat 17 began preserving its signature burger topping and selling it to restaurant customers. The restaurant team wanted to explore the wider market potential for the product and needed to attract national distributers and supermarket multiples to make it available across the UK.

Eat 17 Bacon Jam is an unfamiliar product, its tiny jar makes it hard to stand out, and its speciality ingredients command a premium price. A redesign was...

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