Eat 17 Bacon Jam
Agency: Together DesignClient: Eat 17Brand: Eat 17 Bacon JamCategory: Packaging: Branded food
Executive summary
In September 2012, bistro Eat 17 began preserving its signature burger topping and selling it to restaurant customers. The restaurant team wanted to explore the wider market potential for the product and needed to attract national distributers and supermarket multiples to make it available across the UK.
Eat 17 Bacon Jam is an unfamiliar product, its tiny jar makes it hard to stand out, and its speciality ingredients command a premium price. A redesign was...