Gas Safe Register: The Silent Killer

This case study describes a campaign by the Gas Safe Register in the North West of England which sought to communicate safe gas work and change people's behaviour.

Gas Safe Register: The Silent Killer

Agency: The TeamClient: Gas Safe RegisterBrand: Gas Safe RegisterCategory: Design for Society

Executive summary

This is a story of behaviour change: of a campaign to persuade people to act to avoid the devastating effects of unsafe gas work.

The Silent Killer was a design solution to engage and motivate long-term behaviour change. The campaign ran in the North West of England between October 2012 and February 2013. It was the first time Gas Safe Register had aimed to persuade people to change their behaviour rather than simply...

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