Help Remedies: How Help Remedies turned the pharmaceutical aisle on its head

This case study explained how Help, a challengers OTC pharmaceutical brand in the US, used a packaging redesign to differentiate itself.

Help Remedies: How Help Remedies turned the pharmaceutical aisle on its head

Agency: PearlfisherClient: Help RemediesBrand: Help RemediesCategory: Packaging: Branded - other

Executive summary

For too long, the OTC pharmaceutical market had been a stagnant one - formulaic, clinical and devoid of emotion. Richard Fine and Nathan Frank were fed up with the excess of ingredients and lack of humanity in an industry as personal as healthcare and in 2008, Help Remedies was born.

Help is a range of OTC healthcare products with tons of personality and not much else. All Help products...

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