Plymouth Gin : Returning to its roots

This case study describes a packaging redesign by Plymouth Gin, the alcohol brand owned by Pernod Ricard, which focussed on communicating its brand story and premium positioning.

Plymouth Gin : Returning to its roots

Agency: Design BridgeClient: Pernod RicardBrand: Plymouth Gin Category: Packaging: Branded drink

Executive summary

Plymouth Gin is a unique, premium quality gin made in Plymouth, since 1793. The favourite gin of everyone from the Royal Navy to Winston Churchill, and believed to be the gin that led to the invention of the martini, industry experts have called it the world's number one white spirit.

Over the past decade, however, Plymouth found itself up against increasingly stiff competition from the growing number of premium and artisan gins and...

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