BEAR: The naked truth

This case study describes how BEAR, the UK fruit snack brand, created a new brand identity focussing on 'natural' attributes to increase sales.

BEAR: The naked truth

Agency: B&B StudioClient: Urban Fresh FoodsBrand: BEARCategory: Brand Identity - under £100,000

Executive summary

It's hard to believe that the much-loved BEAR brand was launched just four years ago on a shoestring budget raised from the sale of its founders' house. Today it can be found in every supermarket, and sales are on track to top £11m this year - a figure far beyond anyone's expectations.

But this story of super sales growth is a tiny part of BEAR's inspirational impact: this isn't simply a brand that makes money,...

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