La Voz del Interior: Life Signs

This case study describes a campaign by La Voz del Interior, a newspaper published in Argentina, which used innovative outdoor ads to highlight road safety.

La Voz del Interior: Life Signs

Campaign details

Client: La Voz Del Interior Agency: Ogilvy & Mather, Buenos Aires Market: Argentina

Background

Argentina's Ministry of Health estimates that 170,000 years of potential life are lost to traffic accidents. The World Health Organization indicates that road traffic injuries are the eighth leading cause of death worldwide, and current trends suggest that unless urgent action is taken, road traffic injuries in 2030 will become the fifth leading cause of death.

La Voz del Interior is the leading newspaper in Córdoba, a province where car accidents are the leading cause of...

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