What works where in the US: Digital benchmarking research 2013

This report shares best practice in business to business (B2B) digital marketing in the US market, based on a survey of over 80 US marketers.
B2B marketers are using an increasing number of channels to reach potential customers, and now allocate 42% of budget to digital. Of the digital budget, greatest spend is on corporate website development, email marketing and social media. Thought leadership, customer relationships and brand awareness are prioritised as objectives, with different channels thought to be more effective for each of these. Mobile marketing is argued to be a missed opportunity, as research shows it has a strong ROI but limited B2B investment....

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