Toolkit 2014: Content - Cutting through the clutter

This article, taken from the Warc Toolkit 2014, examines how brands can stand out in an increasingly crowded content space.

Content marketing in 2014 – Cutting through the clutter

David TiltmanWarc

This article comes from Warc's Toolkit 2014 report, a review of the key challenges facing brands this year, and how the smartest marketers are responding. Download the full report

At a glance: The rise of content clutter

Key arguments in this article:

  1. As brand investment in content grows, there is increasing competition for eyeballs. Brands are looking at various strategies to cut through, and publishers are developing a range of paid-for opportunities to help them. The current interest in 'native' advertising is part of this trend.

  2. Greater...

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