Adda's new address: social media and identity among India's youth
Abhishek ChaturvediGrey Worldwide India
In India 'Adda' has been a quintessential part of society since time immemorial, much like the concept of public meetings during the Renaissance in Europe. 'Adda' is a Bengali word that refers to intellectual debate and conversation, usually between people of a similar background.
Prior to the establishment of an independent India, 'Adda' at secret venues had a significant role to play in the freedom movement. It became a venue of choice to discuss the tactics to mobilise people for protests. The members participating...