The changing face of Super Bowl advertising
Stephen WhitesideWarc
Has Super Bowl advertising lost its edge when it comes to creating classics?
"None of the stuff that you've seen over the past two years that has caused such a big stir in the advertising community is in there," David Sable, the global chief executive of Young & Rubicam, told a marketing gathering in New York three days before the kick-off of the 2014 Super Bowl. Why? "Because they are incredibly, memorably, forgettable … We know that the cat pissing on your shoes is kind of funny, and people will...