New ways to understand consumers: Insights from the MRS Creativity Lab

This event report discusses how science and psychology can be used in innovative ways to generate consumer insights and drive sales.

New ways to understand consumers: Insights from the MRS Creativity Lab

Lena RolandWarc

Market research is not always a discipline associated with the innovative and inspirational. But as shown by various speakers at the Creativity Lab – an event organised by the Market Research Society (MRS) and held in London in January 2014 – unusual approaches influenced by science and psychology can provide truly unique insights into the target audience.

Embracing the unknown

Beau Lotto, director of Lottolab – described as the "world's first perception research space" – opened proceedings with a challenging question: "Is what we see with...

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