How innovation is changing at GE

This event report discusses how General Electric, the conglomerate, is reformulating its approach to innovation.

How innovation is changing at GE

Stephen WhitesideWarc

For General Electric, the rationale behind its innovation strategy reads more like a page from the marketing playbook, rather than a technology play.

"Innovation at GE is starting to change," Alex Tepper, GE's global director/innovation, advised delegates at the Chief Strategy Officer Summit, in New York in late 2013. "We have always been a technology-led innovation company. We're starting to shift to market-led innovation, and coupling these two. It sounds fairly common-sense, but it's really not the way that GE used to be run. It used to be very focused on...

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