Closing the price gap: Retailers, brands and the future of private-label food

This article examines the enduring role that private or own label ranges can play for European retailers and manufacturers, following a rise in popularity during the economic downturn.

Closing the price gap: retailers, brands and the future of private-label food

Tim EalesIRI

As we slowly, if cautiously emerge from the global recession, private label ranges continue to play an important role for retailers and manufacturers. No longer the poor relation, private label products are produced by retailers to compete with national brands and have seen a huge rise in popularity over recent years.

Private label is a multi-tiered approach covering economy, standard and premium ranges, which means there are often savings to be made for consumers who believe the quality of the goods on offer is...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands