Closing the price gap: retailers, brands and the future of private-label food
Tim EalesIRI
As we slowly, if cautiously emerge from the global recession, private label ranges continue to play an important role for retailers and manufacturers. No longer the poor relation, private label products are produced by retailers to compete with national brands and have seen a huge rise in popularity over recent years.
Private label is a multi-tiered approach covering economy, standard and premium ranges, which means there are often savings to be made for consumers who believe the quality of the goods on offer is...