The last word from the East: The secrets of the fastest billion-dollar company

This article describes the growth of Xiaomi, the Chinese mobile phone company, which has reached revenue of $5.3bn in three years.

The last word from the East: The secrets of the fastest billion-dollar company

Barney LoehnisOgilvy & Mather

You might have heard of Xiaomi: it's one of the most exciting start-ups that China has produced – a BlackBerry and Apple slayer; a hero for a generation of young Chinese; and a model disruptor. It is the fastest ever startup to reach revenues of $1 billion. Within three years, it has built a business that is selling 20 million phones a year with revenue of $5.3 billion; this is projected to rise to 40 million handsets and more than $10 billion...

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