Speed Read – The Social Media MBA in Practice
Alex AltmanMEC Global Solutions
This Speed Read was originally published in Admap – February 2014 issue.
Social media presents brands with a huge opportunity. This book shows different ways in which companies have been bold in relinquishing control of their external communications.
The Social Media MBA in Practice: An Essential Collection of Inspirational Case Studies to Influence Your Social Media Strategy is the follow-up to the best-selling The Social Media MBA published in 2012.
This book is a literary 'pick and mix', comprising...