Socialise the selfie

This article discusses the impact of social media in allowing consumers to create a public image of themselves - Brand Me - and identifies three key trends.

Socialise the selfie

Elena KlauMomentum Worldwide

Social media allows people to promote themselves instantly, resulting in the rise of the 'Brand of Me', and brands can exploit this by offering a platform for self-promotion and engagement with like-minded people

Shakespeare knew that "all the men and women [are] players," but he never could have imagined our digital world where each would have his or her very own stage that could fit inside a pocket or purse. The rise of social media has created a venue for individuals to be the protagonists in their own plays, broadcast to hundreds or...

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