Point of view: Content needs context

This article discusses the difference between online and in-person social personas, arguing that people use online conversations and sharing for different purposes.

Point of view: Content needs context

Molly Flatt1000heads

How accurately do your social media conversations reflect your actions in the real world? I spend a lot of time helping marketing teams to acknowledge and understand the living people behind the tweets, photos, videos and blogs about their brand. But I also like to remind them that our glimpse into the preferences and passions of those people is highly edited. The gregarious, fashion-savvy, culture-loving woman in my social media feeds is very different from the one who likes to gossip about trashy magazines on the sofa with crusty scrambled egg...

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