The shifting views on Money Supermarket
Jo CoombesMEC
Using Media Z, MEC explored how the perception of price-comparison website Money Supermarket has changed over the years
Price-comparison and financial advice websites have become increasingly popular as consumers become ever-more price conscious. According to the latest TGI Clickstream survey, 35% of the UK population had used price-comparison sites in the last month (Q3 2013).
Money Supermarket is the UK's leading price-comparison website, launched in 1999, with over 2.6 million unique visitors during October 2013 (ComScore).
Earlier this year, the company hit the headlines with news of its share price plunging...