The shifting views on Money Supermarket

Jo Coombes

This article analyses how consumer perceptions of Money Supermarket, the UK price comparison website, have changed between 2009 and 2012.

The shifting views on Money Supermarket

Jo CoombesMEC

Using Media Z, MEC explored how the perception of price-comparison website Money Supermarket has changed over the years

Price-comparison and financial advice websites have become increasingly popular as consumers become ever-more price conscious. According to the latest TGI Clickstream survey, 35% of the UK population had used price-comparison sites in the last month (Q3 2013).

Money Supermarket is the UK's leading price-comparison website, launched in 1999, with over 2.6 million unique visitors during October 2013 (ComScore).

Earlier this year, the company hit the headlines with news of its share price plunging...

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