The rise and rise of the UK VoD market
Jakob NielsenMEC
GroupM looks at investment in Video-on-Demand services and why major players such as YouTube, appear remarkably under-monetised
Average all-adult linear viewing is 258 minutes per day; online viewing is eight minutes a day, averaged across 50 million adults (Source: comScore). On this measure, online is therefore 3% of all adult viewing. In August 2012 research, Xaxis alternatively found that VoD ad impressions comprise 7% of the commercial TV/video total.
Advertiser demand for quality inventory exceeds supply. New providers are, therefore, coming forward with broadcast-quality talent and content and...