Comparing Comic Relief and UNICEF
Georgina WilsonMEC
Using its Partnership Intelligence tool, MEC has examined the different perceptions of two charities – Comic Relief and UNICEF
The month of March hosts one of Britain's biggest fund-raising appeals of the year, Comic Relief. Comic Relief's TV audience numbers have continued to grow – in 1999, 6.8 million tuned in, and in 2011 viewers had nearly doubled to 10.3 million. Viewing figures for this year show a peak audience of 12.2 million and saw Comic Relief raise £75 million to become its most successful telethon ever – impressive in light of...